Is Your Marketing Misérables?
Is your marketing more Les Misérables than mighty triumph? Full of struggle, inconsistency, and revolutionary (but doomed) attempts? Well, Jean Valjean got a second chance. Why shouldn’t you and your marketing? ...
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Your emails are boring
Scrolling through your morning inbox makes you crave another cup of coffee. It’s an endless blur of names and cliche marketing subject lines. Until…you see it. The one email marketing email that stops you dead in your scroll. ...
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AI is really IA
AI isn’t some all-knowing oracle. It’s not intelligent—it’s just really informed assistance. Think about it. AI relies entirely on what’s come before: the writing, the information, the math. It finds common questions on Reddit (useful), writes formul...
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2 Marketing Tactics We ALWAYS Recommend
Tactics are rarely one-size-fits-all. Rarely, but not never. At Bright Orange Thread, we always recommend two tried-and-true tactics that consistently deliver results regardless of target audience and overall marketing strategy:...
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Google loves answers; do you have any?
Your customers are scrolling through Reddit or a Facebook group, searching for advice. Or maybe they’re typing a question into Google. The goal is always the same—they need an answer. Here’s how Google has evolved to keep people on their website lo...
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CPA or CFO—are you planning ahead
It feels like every decision is do or die. No pressure. You’ve taken over your family business and you’re eager to grow it, boost revenue, and build the future you envision. ...
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Your company shouldn’t need you
You’re selling your business. That doesn’t mean you have to sell your pride along with it. I understand the decision to sell your business outside the family wasn’t an easy one. I chatted with Dave Whitwell, a CFO and trusted friend of mine from whom...
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Landslide in Your Ego
This blog was inspired by a U2 lyric.*You’re a reluctant CFO. Every month, you cringe as you open up QuickBooks. You do what you can—input numbers here and spreadsheets there. While you can keep track of employee utilization and your business’s cas...
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The Single-Touch Rule
It’s Monday morning and your inbox is already overwhelming. You skim an email but decide to deal with it later. Then you fast forward to the end of the day, and that same email has been opened and closed multiple times, each revisit adding to your ...
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Own your “no” power
Confidence is attractive. Which is exactly why you need it. You’ve probably faced moments in your business when you said, “That’s not quite our strength, but we can figure it out” to win a contract. Saying no exudes more confidence....
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